- Outbound e-mail marketing
- Testing and measuring response
- Website considerations
- Search engines, keywords, and "landing pages"
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SEO Ecommerce Portfolio B2B
Van Dyke’s Restorers
A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.
Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy
Paoli Cheese Cottage
Mmmm, grilled Wisconsin cheddar and savory sausage; this site uses many of the standard features of Netconcepts ecommerce solution.
Paoli caters to the most discerning of cheese connoisseurs, with its selection of gourmet cheese and sausage ideas.
[ database | client admin cms | SEO ]
Visit The Site: Paoli Cheese Cottage
Strategies for Customer Promotions
Business-to-Business e-Marketing — Madison, WI
Clasen Home
The Clasen Home store carries a large range of furniture and interior accessories for the home.
This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.
[ database | client admin cms | SEO ]
Visit The Site: Clasen Home
Institutional Review Boards Forum
Promotes the discussion of ethical, regulatory and policy concerns with human subjects research. The site has a is based around our integrated web and email discussion software, GravityHub.
[ database | client admin cms | SEO ]
Visit The Site: Institutional Review Boards Forum
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
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InnSite Bed and Breakfast Directory
One of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.
[ database | client admin cms | SEO ]
Visit The Site: Innsite
Innfinder.com
Your one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.
And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.
[ database | client admin cms | SEO ]
Visit The Site: Innfinder
Driving Traffic to Your Website (Part 2)
The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.
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How the Jetsons Plan Their Meals… and How You Will Too!
eFood East — Boston, MA
Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.
Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!
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